Humanity is central to the cozy trend. People are looking for products and brands with a human character which are sweet, fun and kind. This is due to the fear caused by rapid technological developments and the climate problem. There is a need for serenity and this is clearly reflected in our horticultural industry. Consumers are busy drying, pressing or growing flowers and plants. In order to keep, collect and preserve nature.

This is expressed in the styling in organic shapes, tone-on-tone color shades, skin tones from light to dark, human details, round and convex shapes and lilac accents. We could say that it reflects an ode to imperfection. Foliage plants create a colorful palette, with not only green, but also red, brown, and lots of pink tones. A clear sense of femininity. We also see whimsical plant shapes, soft and hard flower shapes being combined.

Warm feelings are being reflected in outdoor areas with sloping and round shapes. In gardens we see borders of flowering plants and reddish brown foliage plants becoming popular. Materials that fit this trend are diverse, have an irregular structure and a matt appearance and we see ripple structures appearing.

POS Material 
Would you like to create a corner in your shop? Please let your accountmanager at OZ Planten know, he/she can help you with providing the correct files for free! Think of Roll-up banners and posters.