Comme l'amour! FlorAmor cultivates beautiful and air-purifying Azalea, Clivia and seasonal plants in an environmentally conscious manner. Sales and marketing manager Christoph Stevens gave us a tour on the impressive nursery in Lochristi, Belgium.

Where the magic happens

"Big fat plants with big flowers, that's what we stand for”. FlorAmor grows a total of 15.000.000 plant cuttings, including 3.000.000 Azaleas and 150.000 Clivias yearly. A team of 50 employees takes care of the cultivation of these fantastic products. And all that on a cultivation area of 16.5 hectares.

A breathtaking assortment

The grower has both breeding and production in its own hands. That makes this grower unique.  With its 3 brands: Flandresse, Hortinno and Season's choice is FlorAmor the market leader.

1.            Flandresse: high quality of traditional azalea species and clivia

2.            Hortinno: indoor and outdoor azaleas with unique characteristics

3.            Season's Choice: sustainable garden plant gems of the season.

The golden soil in Belgium

The origins of today's Azalea culture lies in Belgium. It originated in the past due to an ideal combination of climate and soil. The Lochristi region is currently home to 90% of all Azalea cultivation. The Floramor nursery is no exception. 

Energy-friendly cultivation

The azalea is a cold crop. Additional energy is only added in the final weeks. That makes Azalea cultivation very sustainable. "If we don’t do anything about sustainability, we no longer have a right to exist in 3 years as a grower.” The nursery takes the following steps, among others, for the environment:

- The use of processed waste plastic for packaging

- Reusing rainwater for watering the plants

- Reducing the use of peat in the potting soil

- Thorough breeding for varieties that can be cultivated sustainable and which guarantee higher consumer satisfaction

Belgian beer in the fight against cancer

Floramor has its own brand of beer: Flandresse beer. This beer is for sale. The proceeds go entirely to the cancer foundation 'Kom op tegen Kanker'. They also participate in an annual campaign for the cancer foundation. At that time, over 360.000 azaleas are grown and sold by volunteers. Last year, this brought in no less than EUR 2.315.045!