Passion for colourblocking
Video workshop & trends for 2021
Usually we meet each other at our Inhouse Presentation during the Trade Fair week in November. This year we meet online during our Digital Trade Fair 2020! We want to inspire you for the new year 2021 with this video workshop that we’ve made together with Floral Designer Hanneke Kauffmann. In this video we look into the theory of colourblocking and we zoom into two trends for 2021: Cozy and Joy!
We’ve recorded this video at Duif International, one of our partners for pottery. The pots that are shown in the video are also available on our webshop. Let’s zoom in to the trends of Cozy and Joy. We’ve created these trends based on the information from Flower Council of Holland and Dutch Flower Group.
Cozy
Humanity is central to the cozy trend. People are looking for products and brands with a human character which are sweet, fun and kind. This is due to the fear caused by rapid technological developments and the climate problem. There is a need for serenity and this is clearly reflected in our horticultural industry. Consumers are busy drying, pressing or growing flowers and plants. In order to keep, collect and preserve nature. This is expressed in the styling in organic shapes, tone-on-tone color shades, skin tones from light to dark, human details, round and convex shapes and lilac accents. We could say that it reflects an ode to imperfection.
Go to the product selection
Joy
The world is in a state of flux, there are major changes in the fields of economy, ecology and globalization. All those changes are not simply being accepted. Contrasts are increasing, we could say. The increasing importance of the individual means that everyone wants to have their say, often focused on one topic. We regularly see demonstrations, protest marches and blockades popping up.
There is a regrouping within the mainstream in which the well-known players will have a harder time to continue and more room will be created for people with strong opinions. This results in brands that represent an ideal, where products can become “heroes”.
Go to the product selection
We’ve recorded this video at Duif International, one of our partners for pottery. The pots that are shown in the video are also available on our webshop. Let’s zoom in to the trends of Cozy and Joy. We’ve created these trends based on the information from Flower Council of Holland and Dutch Flower Group.
Cozy
Humanity is central to the cozy trend. People are looking for products and brands with a human character which are sweet, fun and kind. This is due to the fear caused by rapid technological developments and the climate problem. There is a need for serenity and this is clearly reflected in our horticultural industry. Consumers are busy drying, pressing or growing flowers and plants. In order to keep, collect and preserve nature. This is expressed in the styling in organic shapes, tone-on-tone color shades, skin tones from light to dark, human details, round and convex shapes and lilac accents. We could say that it reflects an ode to imperfection.
Go to the product selection
Joy
The world is in a state of flux, there are major changes in the fields of economy, ecology and globalization. All those changes are not simply being accepted. Contrasts are increasing, we could say. The increasing importance of the individual means that everyone wants to have their say, often focused on one topic. We regularly see demonstrations, protest marches and blockades popping up.
There is a regrouping within the mainstream in which the well-known players will have a harder time to continue and more room will be created for people with strong opinions. This results in brands that represent an ideal, where products can become “heroes”.
Go to the product selection
