Anthura® is a globally leading company in the breeding and production of anthuriums and orchids. With over 85 years of experience, the company has had a significant impact on the ornamental horticulture industry. Through continuous innovation and scientific research, Anthura succeeds in developing new, high-quality plant varieties that meet the evolving needs of growers and consumers. A perfect example of this is the Anthurium Banderola®, a revolutionary addition to the anthurium assortment.
The breeding process: from idea to perfect plant
At Anthura, the development of a new plant variety begins with a careful selection of parent plants. The goal is to create strong, healthy, and decorative plants that thrive in various conditions. This process takes approximately ten years and consists of multiple phases:
- Making crosses – Combining genetically strong plants with specific traits, such as color, flower shape, and longevity.
- Seedling testing – Young plants are evaluated for growth strength, disease resistance, and aesthetic characteristics.
- Selection and improvement – Only the best varieties are further developed and refined.
- Practical testing with growers – The most promising varieties are tested in commercial greenhouses to assess their real-world performance.
- Market introduction – After years of optimization, a new variety is finally launched.
This meticulous process ensures that Anthura develops not only visually appealing plants but also plants that can be grown sustainably and efficiently.
Banderola: an innovative Anthurium
One of Anthura’s most innovative creations is the Banderola. This unique variety is the result of years of breeding and is known for its distinctive flower shape. The flowers resemble graceful ribbons, creating a playful and elegant effect. Both in the greenhouse and at the consumer’s home, the plant remains beautiful for an extended period. Additionally, the plant produces an abundant number of flowers that rise impressively above the foliage.
The introduction of the Banderola demonstrates how Anthura not only responds to trends in interior greenery but also meets the demand for sustainable and innovative plants. This eco-conscious approach ensures that growers can use fewer resources while still delivering a top-quality plant.
The future of breeding at Anthura
The development of varieties like the Banderola proves that Anthura’s breeding techniques are continuously evolving. In the future, we can expect even more innovative colors, shapes, and cultivation techniques. Through a combination of science, passion, and sustainability, Anthura remains a trendsetter in the world of anthuriums and orchids.
